The Common Cause– COMMON ERA
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The Common Cause

Persephone: The Wanderer

Persephone: The Wanderer
Persephone is not powerless. She never was. In the sparkling pomegranate seeds that tied her forever to the Underworld, we find the quiet strength of a capable woman who was a pawn, but became a queen, and the ever-changing nature of the goddess who decided for herself what she wanted to be. Continue reading

Circe: The Sorceress

Circe: The Sorceress
 Multi-faceted and intelligent, Circe was a goddess that had to do it all herself, and thus has become a symbol of knowledge and feminine power.  Continue reading

Why We Can't Keep Anything In Stock

Why We Can't Keep Anything In Stock
When you keep selling out of a particular style, that’s usually good news - people love your product! It makes for great PR too - you know the headlines - “The silk pajamas this indie brand can’t keep in stock!”. Well, we can’t keep anything in stock but we’re not happy about it Continue reading

How we're supporting COVID-19 relief efforts

How we're supporting COVID-19 relief efforts

This is a strange and scary time to be a small business. Sales have plummeted because people aren't spending, which means many of us are struggling just to survive and keep the lights on. We're desperate for sales, but it seems callous to encourage people to spend money right now when they could be donating to charities. It also feels weird and yucky to me as a person and a business owner. It's a Catch-22. 

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The Mother's Day Gift Guide

The Mother's Day Gift Guide

Mother’s Day is only weeks away, and while we all love to make fun of Hallmark Holidays, you have to admit that there’s no bad reason to spoil your mom. It can be hard picking the right gift, especially with most retailers closed right now, so I’ve put together a little guide to the Common Era pieces I think moms will love.

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What this Crisis Means for Common Era

What this Crisis Means for Common Era
In the last week, we’ve seen ad costs spike due to increased competition, our web traffic has dropped off almost entirely, and we have had almost no sales. Many businesses will go under in the coming months. Common Era might very well be one of them, but I’m committed to staying open for as long as I possibly can.  Continue reading

The Birthstone Jewelry Gift Guide

The Birthstone Jewelry Gift Guide
The written history of birthstones is scant, but it’s believed they were first mentioned by the historian Josephus, who thought there was a connection between the 12 colors of Aaron’s breastplate, the 12 months of the year and the 12 zodiac signs.  Continue reading

How We Price Our Ethical Jewelry

How We Price Our Ethical Jewelry

We are a small business. A really, really small business. We haven’t even come close to breaking even and probably won’t for months or even years.

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The Valentine's Day Gift Guide

The Valentine's Day Gift Guide

Valentine’s Day is approaching, and with it comes the terrible jewelry ads. You know the ones: trying to pass off brown diamonds as “chocolate”, the persistent jingle that sticks in your brain for days. That’s the bad news.

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